> For the complete documentation index, see [llms.txt](https://docs.loopit.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.loopit.co/settings/website/facebook-meta-pixel.md).

# Facebook Meta Pixel

Loopit allows you to insert the Facebook Meta Pixel directly on your website and signup forms.  This feature enables you to ensure Facebook Ads is targeting the right customers this reducing ad spend.

To enable this;

1. Get your pixel ID from facebook, <https://en-gb.facebook.com/business/help/171689010314963>
2. Go to Settings > Website > Website customisation
3. Enter the Pixel ID into "Facebook meta pixel ID'
4. Press save

We trigger "PageView" events as well as a conversion event named "SubmitApplication" when the customer successfully completes the *entire* booking form as you have it configured.