# Email templates

Email templates in Loopit allow you to automate and personalise communication with your customers. Whether you're sending booking confirmations, reminders, or updates on vehicle availability, email templates enable you to streamline your communication and maintain consistency.

By creating and customising email templates, you can ensure that your messages are both informative and aligned with your brand's tone. Email templates can be easily triggered by specific events, like a new booking, activation, or cancellation, and can be tailored to the unique needs of each customer.

#### Why Use Merge Tags in Email Templates?

Merge tags allow you to customise your emails in a way that feels personal to each recipient. They help to:

* Automatically populate customer details (e.g., name, booking number, vehicle information) in your emails.
* Ensure that each email is uniquely tailored to the specific event or transaction.
* Save time by reducing the need for manual updates in emails.

For a list of available merge tags and how to use them, visit [**Merge Tags**](/settings/email-templates/merge-tags.md).


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